Seward & Kissel | Brand Activation
A successful rebrand doesn't end when the new identity is approved. That's when the real work begins.
Following the introduction of Seward & Kissel's new visual identity, The Pensery partnered with the firm's marketing team to activate the brand across the channels and tools they use every day. Our role was not to create the identity itself, but to ensure it could be implemented consistently, efficiently, and confidently throughout the organization.
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Description textWorking closely with the internal team, we designed and produced a comprehensive library of branded communications that transformed the new identity into a practical system for daily use. This included Microsoft PowerPoint and Word templates, Adobe InDesign templates, Canva and LinkedIn social media templates, HubSpot email templates, and a launch video that introduced the firm's new brand with energy and purpose.
Every deliverable was developed to work as part of a larger system. Typography, color, imagery, and layout were carefully considered so that each communication, whether a client presentation, a social media post, an email campaign, or a thought leadership publication, reflected the same visual language.
The launch video served as the centerpiece of the activation, helping introduce the new identity internally and externally while establishing a consistent visual and motion language that extended across the firm's communications.
By creating tools that were both flexible and easy to use, we empowered the marketing team to produce new content efficiently while maintaining the integrity of the brand.
A strong identity creates recognition. Effective brand activation creates consistency. Together, they ensure a new brand becomes part of the everyday experience. goes here
We collaborated with the Marketing and Design teams to develop a comprehensive suite of templates that brought the new brand identity to life across a variety of communications.