APC — The Pensery

BRAND ACTIVATION | VIDEO

From Identity to Experience.

A brand comes to life through the moments people experience it.

Brand activation is where strategy becomes tangible. It's the launch video that sets the tone, the motion graphics that create energy, and the visual storytelling that helps people connect with your message.

Whether introducing a new brand, celebrating a milestone, or launching a campaign, video has the power to transform a visual identity into an experience.

At The Pensery, we create launch videos and motion graphics that do more than look good. They help brands communicate with clarity, build excitement, and leave a lasting impression.

We collaborated with the Design Team to develop the public-facing brand guidelines.

Teaming up with the firm’s Design, Video, and Social Media teams, we created a video to showcase the new identity, which debuted on launch day across Perkins Coie's social media channels.

Make it

Along with aiding in the development of brand guidelines, we were also asked to offer guidance on motion graphics.

And no redesign would be complete without creating a suite of PowerPoint templates.

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